Notbank announced a significant adjustment to its leadership structure, marking the beginning of a new strategic phase for the company. María Fernanda Juppet will step down from her role as CEO to join the company’s Board of Directors, where she will take on responsibilities focused on global strategy, institutional development, and regulatory strengthening.
His leadership has been closely tied to the company’s growth, actively contributing to the definition of its business model, product expansion, and the strengthening of its value proposition. His appointment as CEO aims to ensure strategic continuity, accelerate execution, and deepen Notbank’s positioning in key markets.
The new executive structure is further strengthened by the continued presence of Martín Jofré, co-founder and Chief Risk Officer, who will keep leading the group’s regulatory and legal matters, and Denise Cinelli, who serves as Operations Manager and Director of Notbank in Brazil, bringing her expertise in regional expansion and operational management.
This organizational adjustment reinforces Notbank’s commitment to solid, responsible growth aligned with industry best practices. The combination of global strategic vision from the Board and strengthened operational execution will enable the company to move forward with greater speed and efficiency.
For clients and users, this change represents a direct improvement in service quality, the development of new products, and enhanced security and compliance. For employees, it means a clearer, more robust structure, better prepared to face the challenges of an increasingly competitive market.
With this move, Notbank aims to consolidate its position as a key player in the digital financial ecosystem, betting on leadership that combines strategic vision, operational expertise, and agile execution focused on sustainable growth.
